With the change of the times, people’s consumption concepts are also constantly upgrading, especially now that the main force of consumption is becoming younger. The generation that has grown up with the Internet needs a convenient and efficient shopping experience. Doing offline physical stores can no longer meet people’s needs. Futai entered Tmall at the end of 2014 to dig deeper into the young group market and became a strong brand in the 2016-2017 Tmall/Taobao wall covering category and pu ceiling cornice mouldings. It entered JD.com in April 2017 and also became the current year. High-quality brand of Jingdong wall covering. This aspect greatly meets the online shopping needs of consumers.
In addition, nowadays, the concept of light decoration and heavy decoration is more and more in line with the needs of young people. They also pay more attention to brand value, brand service and brand culture. Fabric soft wall covering products are an emerging category because of their The materials are environmentally friendly, the texture is excellent, and the patterns and colors are colorful, which are favored by a large number of young consumers.
Among the many wall covering brands, why did he match Fu Tai at a glance? Li Chao said: Today’s young people are very fond of corporate culture and like things with more cultural connotations to show their taste and personality. The word “Fu Tai” is derived from “affection and harmony, good fortune and peace” The artistic conception is beautiful and auspicious, and borrowing the ancient poem of the Tang Dynasty “the old Wang Xie Tang Qianyan flew into the homes of ordinary people”, it conveys that although Futai products are positioned as high-end, they are also pu cornice moulding light luxury lifestyle products that ordinary consumers can accept. First of all, the implication is very good.
Futai became the No. 1 total sales of Tmall wall coverings in a short time, indicating that the quality has been unanimously recognized by consumers. Everyone knows that the after-sales service of the wall covering and pu cornice moulding industry is a big problem. The ingenuity masters of more than 5 years have unified door-to-door installation, and have a “five-year warranty” service, and free door-to-door maintenance service during the 5-year warranty period, which greatly solves the consumer’s after-sales service problem to a certain extent.
Post time: Nov-04-2020