1. Difference in service
According to a person in charge of a logistics company, because of its strong service capabilities, it has cooperated with many big-name pvc cornice, including finished furniture, customized furniture, and e-commerce companies. For e-commerce companies, most logistics companies are all-inclusive and are responsible for the delivery and installation of furniture products. Many e-commerce products are single products, which are more convenient for packaging and loading. It is also very convenient for distribution and installation, and has good disassembly and assembly. A beginner can easily become a familiar one. However, most of the furniture companies send the goods to the city outlets to be picked up by the dealers, and the final distribution and installation are completed by the dealers.
2. The difference in design
Regardless of the after-sales service, there are also differences in product design. E-commerce companies have their own R&D and design departments to study online best-selling products, and their grasp of product styles and fashion trends are different from those of designers in many design agencies.
The online speed is fast. The product launch does not need to be serialized. Samples can be launched, single products can also be launched, and no space is required for packaging. Large e-commerce brands will have some packaged product photos, but most of them are based on single product. Exist, it can be distinguished in a short period of time whether it is generally popular and well-selling, and improvement plans need to be collected and modified. It can be said that the update speed of e-commerce products is faster than the serialized products of physical stores.
For pvc cornice companies, it takes half a year, a year or even longer for a new series of products from research and development, finalization to proofing, production, and investment promotion. The later product adjustment and upgrade cycle is more than half a year, and the cost is higher. A new series is designed by a design company, and the design cost alone is tens of millions. Proofing and inventory production, etc., can easily cost several million without the investment and marketing expenses. The manufacturer’s carving cornice moulding production takes a certain amount of time.
3. The difference in price
From this, it can also be seen that pvc cornice e-commerce pays more attention to single product, price and functionality, and the update speed is fast. If the product is not good, it will be dealt with and replaced with a new product. In this case, the single product has an advantage. Single products must have obvious advantages in craftsmanship and price. They have small differences in style and will not cause slow-moving goods. Moreover, they continue to explore their functions and values for single products to achieve the ultimate and very competitive.
Of course, it is due to the lack of e-commerce experience, mainly photos or videos, and consumers do not see the actual products. Many e-commerce companies pursue low prices, improve cost performance, save materials, and sell products that have obvious flaws in product technology. Sometimes even the paint color picture differs greatly from the actual product. If you customize the carving cornice moulding, the cost will increase relatively.
4. The difference in experience
As for the physical store products, many companies are not willing to sell well or are reluctant to give up. A single series of products opened 10 or so stores, and they have been dragging on barely maintaining no loss. The update of physical store products is a replacement of a whole series of products. Physical stores can better provide consumers with product experience. For physical store products, the quality is more important. Consumers will take a closer look. The sitting and lying experience, as long as there are flaws Easy to find.
And more importantly in terms of style is its integrity. It pays attention to the characteristics of space packaging. The products pay attention to serialization, space utilization, how to display and pay attention to integrity, which are also the requirements of the main overall home. The style is unified and the packaging is consistent. Therefore, furniture companies develop new products to create new series, and most e-commerce companies develop new products and create explosive models.
Post time: Oct-28-2020