Online pu cornice moulding sales exceed offline sales
The epidemic is invisibly catalyzing the marketing reform of the industry. In the past, hot store promotions, presidential signatures, and star platforms and other offline activities have greatly reduced the feasibility of this year. Compared with previous years, this year’s pu cornice company’s promotional activities have shifted their focus from offline to online. In addition to the continuous live broadcast, there are also the issuance of consumer vouchers, lottery draws, combined bonuses, and full discounts.
Under the epidemic, the “live broadcast fever” in the home furnishing industry has continued from the Spring Festival to the present, and live broadcasts have become a common phenomenon in the industry. During the May 1st period, many brands and distributors used online digital marketing methods to carry out marketing activities by means of live broadcast, group joining, and community, or used pu cornice knowledge popularization, pu cornice collocation, maintenance and other content as breakthrough points to explore online The flow is offline drainage.
According to JD.com, in terms of health, sales of smart germicidal lamps increased by 150% year-on-year, and sales of disposable towels increased by 203% year-on-year. The transaction value of customized wardrobes using environmentally friendly materials increased by 13 times year-on-year, and smart home products performed well.
In addition, in-depth online and offline linkages and joint promotions between brands have also become a major feature of the May Day event. For example, Red Star Macalline and Thousands of major brands distributed 2 billion yuan of consumer vouchers, Opal Wardrobe and Moussus launched the “51 Shopping Crazy”, plus purchases of Mousseus leather beds and mattresses, and Wo Le Home launched the “Buy I am happy, grab a Sealy mattress” carnival home improvement activities, a variety of packages and hot-selling product combinations to give discounts.
Collecting coupons online, placing orders, and converting orders offline, home furnishing industry activities have various forms, but the essence of promotion remains unchanged. After the Spring Festival, consumer demand for decoration was suppressed by the epidemic, coupled with the fact that merchants were aggressively promoting discounts during the holidays, the traffic of major shopping malls increased significantly during the May Day period, showing a strong momentum of recovery.
pu cornice moulding found a new path in online sales.
Post time: Nov-13-2020